Data and Analytics in Advertising & Marketing

If it took me 10 months to find a job, by that logic, should I start job searching now 2 months into a 1 year contract job? I can’t say whether or not it’ll convert for sure…but there’s a somewhat dec...

Almost 2 years of job hunt has started to break me!!!! Wife is leaving telling kids that I'm eating their college savings while I was the one who was paying mortgage, insurance, hoa and the list goes ...

Is there a way to determine the spend that companies are putting into their sponsorships (not Googling it but actually tracking the $). For example, Pepsi pays $xxM annually on NBA sponsorships (made ...

It seems like Rollstack is a cheat code for Business Intelligence -- has anyone tried it yet for report automation? (Connecting BI dashboards to PowerPoint and Slides?) Just curious. TY

My friend started a Data Analytics Course that gives you a certification and helps you land a job as well! Wanted to share it on apps like this so it would reach more people - https://howtobreakintotec...

What are your reviews for Adobe Marketo Engage??

I didn't know there were authentic data analyst tiktokers out there!! -

What were your first ever jobs?

RIP Mary Wells Lawrence. One of the most badass women in advertising history!

Does anyone else ever feel like the stereotypical tech person embedded in a marketing team? Where you think almost every meeting scheduled could be an email and getting buy in for an agile, scrum proc...

What does a Data governance job entail at the manager level

For any women here who are looking for career coaching to navigate pivot or grown your career, coachwithelevate.com (accessible career coaching platform for women in their mid career) is extending the...

For the second time in my career, I have a manager who doesn’t understand what I do. I’m in martech reporting to a segment marketing manager. It’s hard to explain why martech ad hoc requests can’t jus...

Tired of these technical roles reporting up to clueless, non-technical managers who like throwing around buzzwords. Do you even know what it takes to make a graph neural network? More importantly: WHY...

How has transitioning from UA to GA4 been for everyone?

This is probably the first time Apple did the wrong kind of marketing in my eyes

Pre-recorded interview at EY, does anyone have any insights into the kind of questions that normally get asked?

Has anyone worked on a CPG client for an agency in the analytics department? What are some issues you face with measurement? Do you recommend getting CPG experience if you don't already have.

What's everyones take on AI models merging with news media outlets for training data? Where do you think this journey is headed?

I read the print version of this in the magazine last year and thought it was great. Just found it online and wanted to share!