Promotional Model Brand Ambassador

Promotional models, also called brand ambassadors, are hired to promote a product, company brand and clients. Their purpose is to increase customer awareness and boost product sales. Ambassadors pose for pictures with potential customers, approach consumers offering a product sample, brochure or free promotional item.

Qualifications

While it is not necessary to have a degree to work as a promotional model, it is helpful to have some prior promotions experience. Also, marketing companies seek applicants who are friendly and enjoy talking to people. Desire promotional staff are outgoing, exciting, energetic and good-looking. As per the client request, "the majority of work calls for people under the age of 30."

Where They Work

Promotional models are sent to work in places where they are likely to encounter a high volume of consumers. This may include concerts, sporting events, trade shows, nightclubs, stores or even a city or town's main street.

Product Knowledge

Promotional models are expected to be familiar with all aspects of the product they are promoting. This may include history, contents, cost and benefits, among other things including points of purchase. They should be able to answer any questions consumers have about the product. To ensure they are prepared, the marketing company provides the promotional models with informative materials to be studied and memorized before the promotion.

Tasks

Promotional models are responsible for the tasks of sampling and distributing premiums. They hand out free samples of the product in hopes that consumers will enjoy it and want to purchase it later. They also give away free promotional items or premiums, such as T-shirts, key chains and pens, that have the product logo and brand name on them. Premiums serve to promote the product long after the promotion. A consumer wearing a T-shirt, bikini top, sports bra, athletic pants, bikini bottoms, with a product logo on it is likely to think of the product when he sees the logo, as are others.

Expected Behavior

In addition to being friendly and outgoing, promotional models should also be well-mannered and well-spoken while working. Because promotional models act as representatives of a brand, they are expected to behave in an exemplary fashion. Drinking alcohol (within reason as determined by the client), eating, profanity and cell phone use are prohibited during promotions.

Job Types: Contract, Part-time, Full-time

Pay: $10.00 - $30.00 per hour

Schedule:

• On call

Work Location: On the road