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      AppFolio

      Engaged Employer

      AppFolio reviews

      CEO is Driving AppFolio Into the Ground - Manager AppFolio Employee Review

      1.0
      Aug 18, 2023
      Manager
      Recommend
      CEO approval
      Business Outlook

      Pros

      I get to work with amazing people and the relationships I have built during my time here are priceless!

      Cons

      The new CEO. He is the problem. He is money hungry and doesn't care who he hurts to get money. We have seen our very public financial reports, and we continue to increase our revenue year over year. He made the decision to "pause" our mid-year growth cycle and, in the same breath, also had the gall to say, and this is paraphrasing, "You all didn't do enough. Do more next time." Jason was a fantastic CEO, and this new one could never hold a candle to him. I used to LOVE this company, but now, I am scared, not for me, but for my direct reports. They are overworked, tired, and fed-up, and my hands are tied in what I can do for them since the current rhetoric is do more and make the company more money.

      Explore other reviews about AppFolio

      5.0
      Apr 5, 2026
      Senior data analyst
      Recommend
      CEO approval
      Business Outlook

      Pros

      Working alongside a high-caliber, driven group of peers under a management team that actively supports professional growth.

      Cons

      This is my personal experience.

      3.0
      Mar 4, 2026
      Anonymous employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      The people at AppFolio are incredible—smart, thoughtful, collaborative, and genuinely committed to doing great work. That level of talent creates a very positive and supportive working environment. Many of the relationships and teams there are truly special, and the people are the reason the culture has historically been so strong. I genuinely wanted to build a long-term career there because of the quality of the people.

      Cons

      As the company has scaled, many processes and guidelines have scaled with it. In some cases this has introduced a level of rigidity where policy and process outweigh reason and common sense. Decision-making authority that used to sit with managers increasingly feels centralized through templated HR processes. Career growth and role progression have also become more structured, which can limit the ability for employees to grow organically as their responsibilities expand.

      avatar
      AppFolio Response
      3mo
      Thank you for such a thoughtful reflection on your time at AppFolio. The way you described the people here as smart, collaborative, and genuinely committed is exactly what we believe defines our culture, and it means a lot to hear those relationships made you want to build a long-term career here. You've named a challenge we take seriously. As we've grown, we've built more defined processes to ensure consistency and clarity, but we recognize that structure can come at the cost of the flexibility and human judgment that made AppFolio feel special. It's feedback we're mindful of and will continue to keep front of mind. Your point about AI resonates. Our intention is that these tools support our people rather than constrain them, and it's something we're paying close attention to. Your feedback on manager empowerment will be shared with our leadership team. Our people are our greatest strength, and the systems we build should reflect that. We wish you all the best, and we're grateful for the impact you made here.
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